Sam Pezzullo
@iamsampezzQuick-witted takes on life Out East, local characters, and the restaurants and hot spots everyone is actually talking about. The funniest, most on-the-ground Hamptons feed.
Who to follow
Creators we follow
The Instagram accounts worth a follow if you want the East End in your feed — the locals and tastemakers who capture what it actually feels like out here, plus a few style voices for good measure. Tap any handle to open their Instagram.
The most Hamptons
Follow these first — the feeds most rooted in life on the East End.
Rachelle Hruska MacPherson
@rachellehruskaFounder of the clothing brand Lingua Franca and a true Montauk-and-city local — motherhood, entrepreneurship, and inside moments from a real East End life.
Pamela Tick
@pamelatickDJ and content creator whose feed captures Hamptons summers and the glamorous events where she is spinning — a good window into the season's party calendar.
Rod Cummings
@rodcummingshamptonsA top-tier Saunders & Associates agent; his feed is striking East End properties and market insight, plus his own life in town. Follow for the real-estate scene.
Style & culture
Bigger, broader lifestyle voices who summer out here or shape the wider scene.
Fortune Dushey
@fortunedusheyNYC-based stylist, content creator, and founder of the Fortune Inspired blog — shoes, handbags, beauty and travel for the polished-lifestyle set.
Sarah Hoover
@sarahhoovBestselling author of The Motherload and a cultural critic — candid takes on motherhood and culture, if that is more your scroll.
Caroline Vazzana
@cvazzanaBold, colorful fashion — a self-described modern-day Carrie Bradshaw and reliable style inspiration.
Jordyn Woods
@jordynwoodsEntrepreneur and founder of Woods by Jordyn — one of the most-followed style voices of the season, for the fashion-forward.
These are independent recommendations, not paid placements or partnerships. We link no one's bookings and take no fee — just accounts we think are worth following.